Nirvana Deli & Cafe
Handler Marketing designed a great logo for Nirvana Deli & Cafe that had its signature Reuben sandwich floating on a cloud, to signify that when you eat Nirvana sandwiches it will be a heavenly experience. The logo further strengthened Nirvana Deli & Cafe’s brand image while increasing sales and awareness.
Handler Marketing also landed Nirvana Deli & Cafe a high-profile opportunity to provide all the sandwiches and food for the world premiere of Rick Sebak’s WQED-TV national PBS program, “Sandwiches You Will Like.” Nirvana Deli & Cafe received an on-screen thank you during the closing credits and other publicity. Nirvana Deli & Cafe enjoyed a big increase in awareness and sales from the publicity.