How Can Handler Marketing’s Featured Services Benefit Your Business?

Advertising: Handler Marketing can design a creative advertising campaign to cut through all the clutter, deliver your message and achieve its goals. Good creative makes any ad budget have a bigger impact. “Out of sight, out of mind” means that it’s important to remind people of your product through advertising. Coca-Cola did not achieve its status as the world’s number one brand through word of mouth. The company did it by reminding people that the product tastes good and is for sale at many locations. Hershey’s reported a sizable increase in sales and profits from its chocolates a few years ago, attributing this to a larger and more aggressive advertising campaign for several major products.

Advertising works in good times and in bad times. It is not just an expense, it is an investment in your business. Handler Marketing has created ads for clients in all mediums: print, radio, television, outdoor, and Internet.

Brand Marketing: Your brand is your reputation. It exists in the perceptual map that consumers form in their minds regarding products, businesses and their images. Brands consist of many different attributes both real and perceived. Marketing is used to build or change brand image. A good example of what not to do is provided by Volkswagen, who deceived customers and government regulators by putting emission control defeat devices on a large number of their diesel automobiles. Their brand is now heavily damaged and could take a number of years to rebuild.

Rick Handler, president of Handler Marketing, studied brand management and marketing at the Katz Graduate School of Business at the University of Pittsburgh. He has put this knowledge to use over the years in helping businesses and politicians build their brands. Benefits from strong positive brand image include: top-of-mind recognition and reputation among customers, the ability to command higher prices, and increased customer satisfaction and loyalty.

Entrepreneurial Marketing & New Business/Product Launches: Launching a new business or product venture is an exciting time, full of hopes and dreams. Sadly, many startups and new products fail in the first few years. Having an entrepreneurial marketing professional assist with the launch and early growth period can help maximize the chances for success. Newborns need someone to nurture and look out for them. Handler Marketing has helped many businesses and products during their launch and early growth periods.

Media Planning & Buying: Through his experience as a media rep and agency buyer, Rick Handler knows how to buy media at the lowest possible cost for clients. He is also attentive to any value-added opportunities and promotional opportunities for clients. Handler has good relationships with several radio and TV stations and cable companies. Utilizing the media vehicles that best reach your target audiences in an efficient manner, Handler will in effect get you “more media bang for your buck.”

Public Relations, Publicity & Promotions: Your business has many stories to tell. Let Handler Marketing be your storyteller. Good public relations elevates your image in the various communities and environments you operate in. Good public relations increases customer satisfaction and loyalty and attracts new customers. People buy from businesses they feel good about.

By sending out news releases, press packs or samples, Handler Marketing will try to secure publicity about your business and products. Third-party publicity is one of the most believable and effective forms of marketing. It can also be a low-cost way to gain maximum exposure. Handler Marketing has landed numerous news feature stories and mentions for clients.

Promotions increase sales over a specific period of time. Handler Marketing has produced successful promotions for many different clients including Pepsi, Daytona International Speedway, British rock band The Who, and the Pasta Piatto and Margaritaville restaurants.

Strategic Marketing & Planning: Without a comprehensive strategic plan your business doesn’t know where it’s going, how to get there or how to know if it has arrived. Handler Marketing can execute an in-depth analysis of your business and its environment. After analyzing the information we will create a written report with recommended strategy and a TAP (tactical action plan) to help achieve your business’ goals.

Websites and Marketing: Websites encompass not only sight, sound, motion and emotion, but also interactivity. They are among the most advanced marketing tools available today. Handler Marketing can build you an effective website that strengthens your brand and deepens the relationship between your business and its customers. Through effective websites, both existing and potential customers can interact with your business when and where they choose, thus increasing the potential for sales. To see a nicely designed site Handler Marketing has built, please visit Entertainment Central Pittsburgh.

And it’s not enough just to have a good website, because if you have one and don’t market it, it’s like putting a store in the middle of a cornfield—nice, but no one knows it’s there. We can help market your site via the Internet, social media and traditional media.