Rick Handler was a marketing agent for Kevin Greene, Pittsburgh Steeler All-Pro linebacker during the 1995 Super Bowl season. He landed Greene endorsements and appearances. Handler and the Handler Marketing team created a line of imprinted sportswear for the client which was branded Greene Wear. Rick Handler created concepts for the shirts including: Kevin Greene The Sack Machine and Greene Acres: Quarterbacks Planted Every Fall. Shirts and sweatshirts were sold to local and national retailers.